What Missed Calls Are Really Costing Your Veterinary Clinic

You don’t have a call center — and that’s completely normal. But if your clinic is losing calls after hours, you are also losing clients and revenue without realizing it. Our Missed Calls Revenue Calculator can help you estimate how much business your clinic might be missing.

95% of vet clinics still use traditional voicemail. And 95% of them don't even check the messages left on their voicemail.

Veterinary clinics are busy, fast-paced environments. There are moments when:

• the front desk is overwhelmed,
• the team is in the treatment room,
• the clinic is closed,
• or everyone is simply too busy to pick up the phone.

When that happens, the call goes straight to voicemail. Most clinics assume voicemail is "good enough." But the truth is, it's not doing what you think it does.

What's wrong with voicemails?

Studies show that around 75% of clients don't leave a message at all. They hang up the moment they hear the tone. And what happens next?

They call the next clinic on Google or Yelp. Not because you did anything wrong - but simply because people want someone to pick up the phone right away.

Missed calls = missed revenue (you just don't see it).

Most vet clinics have no visibility into how many callers:

• didn't leave a voicemail
• didn't call back
• chose a different clinic
• were ready to book an appointment right away
• needed urgent help but never reached anyone

Here's how we calculate the real cost of your missed calls

• Calls missed after hours monthly — number of calls you miss when your business is closed and during weekends.
• Average Conversion Rate — percentage of callers who normally become paying clients.
• Average Client Value — average revenue per paying customer.
• Lifetime Value — how many times an established client buys again over time.
• Referral — how many extra clients one client usually refers.

Final amount of missed revenue is calculated using the following formula:

Lost Lifetime Value = (Missed Calls) * (Conversion Rate / 100) * (Average Client Value) * (Lifetime Value Multiplier + Referral Multiplier)

If you don't know how many calls your clinic is missing on a daily or monthly basis, here are simple ways to measure it.